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I craft 360° marketing strategies
that transform ideas into
impactful campaigns.

Building Lasting Relationships

DIGITAL
MARKETING
MANAGER

IGNITING
YOUR DIGITAL
PRESENCE

MY EXPERTISE

As an experienced marketing manager, I bring ideas to life on a global scale, through actionable plans from concept to full scale execution, using data-driven methods to achieve and measure success.

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I always say everything starts with data. During my years of experience I have conducted in-depth data analysis and market research to craft comprehensive evaluations leading to action plans and strategies that have had impactful results on the businesses or campaigns I represent.
Having worked with global brands like Paramount, Winline, Red Bull and Ballantine’s across a multitude of initiatives and campaigns, I am adept at creating short and long term strategies to fit the needs of the business. I have developed and executed multi-channel campaigns underpinned by digital marketing strategy inline with the objectives of the business.
I have a keen understanding of social media networks and their use for digital marketing purposes. I am experienced at leading social media campaigns across multiple social media networks, developing platform-specific tactics, to achieve the desired outcome of the brand, be that audience growth through social currency and authentic content, or providing user conversion through engaging and innovative methods.
Having worked on multitude of initiatives and campaigns, I have utilised paid media to support digital marketing campaigns, with phased planning and budget control methodologies to monitor, course correct where needed to ensure ROI.
I am experienced in influencer led campaigns with leading talent, maximising partnership deliverables with innovative content for digital impact, utilising their engaged audiences towards the campaign objective. This includes generating detailed briefs, understanding the nuances of managing talent, and delivering the activity successfully.
I am experienced at launching global partnerships, business announcements, dealing with PR crises and working along two of the largest UK PR agencies in the gaming industry, I have managed high profile media relations, crafted compelling press releases to maximise outreach and readership.
I always say that authenticity is key. While good content is watched, meaningful content is shared and discussed. In a sea of available content to watch, where ‘for you’ content is becoming more dominant, It’s important to have a content mix of experimental and innovative content coupled with evergreen - tried and tested formats. By deeply understanding an audience, I craft authentic, showstopping content that serves a clear purpose and creates a lasting impact.
Make sure to stand out! As an experienced storyteller with years working in fashion with magazines such as Vogue, I make brands recognisable, cohesive and authentic. I focus on a brand's unique selling point, values, vision and story to build a custom brand identity and strategy that emotionally connects with the audience.